Course with Mercedes
Mercedes — Upselling Existing Customers Into a Second Department
Upselling existing customers into a sister business unit, practised against a champion who fears spending political capital. Three modules on the referral ask, the cold pitch inside a warm account and the two-budget business case, ending with a first meeting booked.
Your tutor
An enterprise account director who has run land-and-expand motions into finance, legal and operations teams.
Push back · Cut off feature talk
The plan — What’s inside
- The Referral Ask
- The Cold Pitch Inside a Warm Account
- The Two-Budget Business Case
3 parts
Questions about this course
How do I start upselling existing customers into another department that never heard of us?
Upselling existing customers into a sister business unit, practised against a champion who fears spending political capital. Three modules on the referral ask, the cold pitch inside a warm account and the two-budget business case, ending with a first meeting booked.